The email was quite simple:
The subject line displayed only the recipient's first name.
The body of the message was this, and this alone:
I saw you in this video! https://bit.ly/<random 7-character string>.
See the brief article here: https://blog.knowbe4.com/video-becomes-the-next-big-bait-for-social-engineering?utm_content=100985508&utm_medium=social&utm_source=linkedin&hss_channel=lis-TEZp_Z6yIE...
...or here: https://bit.ly/2pVITpD.
Both links above point to the same article, but the second link is a "short URL" that I created on bitly.com. These are also known as "tiny URLs," and they are easily decoded.
If you get an unexpected or unusual text message or email enticing you to click a tiny URL, be sure to decode it at a site like checkshorturl.com and verify the destination domain is trustworthy before clicking it.
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